9 Leading Online Fitness Equipment Stores for 2024

In today’s fast-paced world, finding time to hit the gym can be a challenge, but building a personal fitness sanctuary at home has never been easier. With a plethora of online stores offering everything from high-tech treadmills to versatile dumbbells, the convenience of shopping for fitness equipment online is unmatched. 

As a fitness enthusiast who has spent countless hours scouring the web for the best deals and highest quality gear, I’ve compiled a list of the top 9 online stores that stand out for their exceptional products and customer service. 

Whether you’re a seasoned athlete or just starting your fitness journey, these stores have something to offer everyone. 

Let’s dive into the world of online fitness shopping and discover where you can find the perfect equipment to meet your goals.

1. FringeSport

FringeSport, based in Austin, Texas, is a prominent supplier in the garage gym movement. The company specializes in providing high-quality fitness equipment tailored for home gyms, CrossFit enthusiasts, and Olympic weightlifters. They offer a wide range of products, including bumper plates, barbells, and other essential gym equipment. FringeSport is known for its commitment to durability and customer support, helping customers design their dream garage gyms.

Pros

  • High-Quality Equipment: FringeSport is renowned for producing durable and reliable gym equipment, particularly their bumper plates, which are considered some of the most robust in the market.
  • Diverse Product Range: They offer a comprehensive selection of fitness equipment suitable for various workout regimes, including CrossFit and Olympic weightlifting.
  • Customer Support: FringeSport provides excellent customer service, assisting customers in designing and setting up their home gyms.

Cons

  • Niche Focus: While FringeSport excels in the garage gym niche, their product range might not cater to those looking for more mainstream or commercial gym equipment.
  • Potentially Higher Prices: The focus on quality and durability might result in higher prices compared to other retailers offering similar products.

2. Muscle Wellness Market

Muscle Wellness Market is an online retailer specializing in fitness and wellness equipment, particularly for home gyms. Founded by two certified personal trainers, Jared and Aron, the company aims to provide high-quality fitness equipment and recovery products to athletes, sports teams, and physical therapists. Their product offerings include a wide range of weight training equipment, resistance bands, foam rollers, and specialized devices like the NeckFixer Pro. Muscle Wellness Market is committed to enhancing the fitness journey of its customers through expert-backed product selections and a customer-centric approach.

Pros

  • Extensive Product Range: The store offers a diverse selection of fitness equipment and recovery products, catering to both beginners and seasoned athletes.
  • Expert-Backed Selection: The founders’ expertise in fitness ensures that the products are effective in maintaining a strong and healthy body.
  • Free Shipping: Muscle Wellness Market provides free shipping on all orders worldwide, adding convenience for customers regardless of location.
  • Customer-Centric Approach: The company prioritizes customer satisfaction, offering support throughout the purchasing process and ensuring a secure online ordering experience.
  • Lowest Price Guarantee: They promise the lowest prices on their products, making them a competitive option in the market.

Cons

  • Online-Only Presence: As an exclusively online retailer, customers cannot physically inspect products before purchase, which may be a drawback for some.
  • Potential for Overwhelm: The wide range of products might be overwhelming for customers who are new to fitness equipment and unsure about their specific needs.
  • Reliance on Customer Reviews: Much of the positive feedback comes from testimonials on their own website, which may not provide a completely unbiased view of their services.

3. Fitness Superstore

Fitness Superstore, located in the San Francisco Bay Area, specializes in selling remanufactured fitness equipment at significant discounts, ranging from 40-70% off retail prices. They offer a wide selection of both home and commercial fitness equipment from top brands like Precor, Life Fitness, and Bowflex. The company aims to provide customers with equipment that is in ‘like new’ working condition, backed by comprehensive warranties.

Pros

  • Significant Discounts: Fitness Superstore offers substantial savings on remanufactured fitness equipment, making it an attractive option for budget-conscious buyers.
  • Wide Range of Brands: They carry equipment from well-known brands such as Bowflex, Precor, and Life Fitness, ensuring a variety of choices for customers.
  • Comprehensive Warranty Options: The store provides warranties on all equipment, with options for extended coverage, ensuring peace of mind for buyers.

Cons

  • Shipping Issues: Although equipment is well-packaged, about 2% of shipments experience minor to moderate damage during transit.
  • Limited Physical Locations: With its primary location in the San Francisco Bay Area, customers outside this region might face challenges in accessing their showroom or receiving personal delivery services.

4. Major Lutie

Major Lutie, established in 2021, specializes in versatile and budget-friendly strength training equipment, particularly power racks and smith machines. The company aims to provide high-performance fitness solutions for home gym enthusiasts. Major Lutie has gained recognition for its multi-functional racks, such as the PLM03 Power Rack, which are designed to offer a comprehensive workout experience within a compact space.

Pros

  • Affordability: Major Lutie offers budget-friendly fitness equipment, making it accessible for a wide range of customers looking to set up a home gym.
  • Versatility: Their products, like the PLM03 Power Rack, come with multiple attachments, allowing users to perform a variety of exercises and get a full-body workout.
  • Customer Support: Some customers have reported positive experiences with customer service, noting quick delivery and helpful support during assembly.

Cons

  • Quality Control Issues: There have been reports of damaged parts upon delivery and issues with packaging, which can affect the overall customer experience.
  • Assembly Challenges: Instructions for assembling equipment have been criticized for being unclear, which can lead to a frustrating setup process.
  • Mixed Customer Reviews: The company has received mixed reviews, with some customers expressing dissatisfaction with product quality and customer service responsiveness.

5. Fitness Factory

Fitness Factory is a well-established retailer of home and commercial gym equipment, with over 30 years in the industry. They offer a vast selection of fitness gear, including free weights, gym accessories, and home gym packages. Fitness Factory is known for its comprehensive range of products and commitment to helping customers build affordable and effective gym setups.

Pros

  • Extensive Product Range: Fitness Factory provides a wide array of fitness equipment and accessories, catering to both home and commercial gym needs.
  • Expert Guidance: The company offers expert advice and support for gym setup, helping customers choose the right equipment for their specific needs.
  • Competitive Pricing: Fitness Factory often provides discounts and competitive pricing, making it an attractive option for budget-conscious buyers.

Cons

  • Limited Physical Locations: While they have a strong online presence, their physical stores are primarily located in Illinois, which may limit in-person shopping for customers in other regions.
  • Potential Shipping Delays: As with many online retailers, there can be occasional delays in shipping, which might affect timely delivery of equipment.
  • Customer Service Variability: While many reviews praise their customer service, there are occasional reports of inconsistent experiences, which can impact customer satisfaction.

6. Titan Fitness

Titan Fitness is a well-known provider of budget-friendly home gym equipment, specializing in strength training products such as power racks, benches, and bars. Founded in 2008 and headquartered in Tennessee, Titan Fitness aims to offer premium fitness equipment at affordable prices, making it accessible for home and garage gym owners. The company prides itself on providing a wide range of products with free shipping, ensuring that fitness is attainable for everyone.

Pros

  • Affordable Pricing: Titan Fitness is recognized for its competitive pricing, making it one of the most budget-friendly options for home gym equipment. This affordability is further enhanced by their policy of offering free shipping on all orders.
  • Wide Product Range: The company offers a broad selection of fitness equipment, from basic home gym essentials to specialty machines, catering to a variety of fitness needs.
  • Decent Quality for Price: While not all products are top-of-the-line, many items offer good value for the price, providing a functional option for those on a budget.

Cons

  • Inconsistent Quality: The quality of Titan Fitness products can vary significantly, with some items being well-received and others falling short in terms of durability and performance.
  • Customer Service Issues: Titan Fitness has been criticized for its customer service, with reports of unresponsive support and difficulties in resolving issues like order modifications and returns.
  • Shipping and Packaging Concerns: There are frequent complaints about poor packaging and shipping standards, leading to damaged products upon arrival.

7. RitKeep Fitness

RitKeep Fitness is a relatively new player in the fitness equipment market, specializing in fitness equipment parts. The company is known for its competitive pricing and a decent range of features offered to customers. RitKeep competes with other fitness equipment brands, positioning itself as a top performer in its category.

Pros

  • Competitive Pricing: RitKeep offers fitness equipment parts at competitive prices, making it a cost-effective choice for those looking to enhance or repair their existing gym equipment.
  • Good Range of Features: The brand provides a variety of features, including payment options, shipping and returns policies, and customer-specific discounts, which enhance the shopping experience.
  • Positive Brand Ranking: RitKeep ranks well among fitness equipment parts brands, indicating a level of trust and satisfaction among its customers.

Cons

  • Limited Product Range: As RitKeep primarily focuses on fitness equipment parts, it may not offer the comprehensive range of full gym equipment that some customers might be seeking.
  • Moderate Customer Ratings: With an overall score of 3.8 out of 5 stars, RitKeep has room for improvement in areas such as customer service and product quality.
  • Less Established Brand: Compared to more established competitors, RitKeep is relatively new in the market, which might affect customer confidence in the brand’s long-term reliability and support.

8. Strength Warehouse USA

Strength Warehouse USA is an online retailer specializing in strength training equipment. The company offers a wide array of products, including power racks, barbells, plates, and cable machines, catering to both home and commercial gym setups. Strength Warehouse USA is committed to providing high-quality products backed by excellent customer service and support. They emphasize transparency, reliability, and customer satisfaction, ensuring that each product is covered by the manufacturer’s warranty.

Pros

  • Specialized Focus: The store offers a curated selection of strength training equipment, making it a go-to destination for those specifically interested in building or expanding a strength-focused gym.
  • Customer Service: Strength Warehouse USA is praised for its excellent customer service, offering support throughout the purchasing process and ensuring customer satisfaction.
  • Free Shipping: They provide free shipping on all orders, which adds value and convenience for customers.
  • Positive Reviews: The company has received numerous positive reviews, highlighting their commitment to quality and customer service.

Cons

  • Higher Prices: Some high-end equipment can be expensive, which might be a barrier for budget-conscious customers.
  • Limited Product Range: While they excel in strength training equipment, their product range might not be as comprehensive for those looking for a broader selection of fitness equipment.
  • Online Only: As an online-only retailer, customers cannot physically inspect the equipment before purchase, which might be a drawback for some.

9. Rogue Fitness

Rogue Fitness is a leading manufacturer and retailer of American-made strength and conditioning equipment. Based in Columbus, Ohio, the company is renowned for its high-quality products, which are used by professional athletes and fitness enthusiasts alike. Rogue Fitness is the official equipment supplier for the CrossFit Games, underscoring its reputation for durability and performance.

Pros

  • High-Quality Products: Rogue Fitness is known for producing durable and reliable equipment, often considered the gold standard in the fitness industry.
  • Wide Product Selection: The company offers an extensive range of products, from barbells and plates to specialty machines, catering to a variety of fitness needs.
  • Innovation and Design: Rogue is praised for its innovative designs and continuous product development, ensuring that their equipment meets the evolving needs of athletes.

Cons

  • Pricey: Rogue Fitness products are often more expensive than competitors, reflecting their high quality and American manufacturing.
  • Customer Service Issues: Some customers have reported dissatisfaction with customer service, citing delays in response and challenges with returns or order modifications.
  • Shipping Delays: There have been instances of shipping delays and issues with delivery logistics, which can impact the overall customer experience.